{"title":"Launch","description":"","products":[{"product_id":"frostline-max","title":"Frostline Max - Warm and water-repellent barefoot shoes","description":"\u003cp style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frostline-max.webp?v=1727789082\" width=\"500\" height=\"500\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frostline-max.webp?v=1727789082\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eWhy walking in barefoot shoes is so healthy\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eFor thousands of years, we humans have travelled without shoes. We are also born without shoes. It is therefore in our nature to cope with everyday life without shoes.\u003c\/p\u003e\n\u003cp\u003eOrthopaedists have also come to this conclusion and believe that walking barefoot is \u003cstrong\u003ethe most natural and healthiest way for humans to move around\u003c\/strong\u003e. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/0851\/5868\/files\/US-NEW_1.webp?v=1730120063\" width=\"500\" height=\"500\"\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eBarefoot shoes can change everything\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eHowever, our modern environment makes walking barefoot a problem. Tarmac roads and dirty paths mean we have to wear rigid and immobile shoes that only activate a few muscles in our feet.\u003c\/p\u003e\n\u003cp\u003eThe result is a weak foot musculature, which leads to long-term foot deformities with knee, back and hip problems!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/benefits_480x480_8d850d14-ec3c-4e52-a39f-c226d322f3a9.webp?v=1726565352\" width=\"500\" height=\"500\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/benefits_480x480_8d850d14-ec3c-4e52-a39f-c226d322f3a9.webp?v=1726565352\"\u003e\u003c\/p\u003e\n\u003ch2\u003eOptimum comfort for every situation\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e✓ Breathable, flexible material:\u003c\/strong\u003e Keeps feet cool and reduces stress on joints\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✓ Natural running style:\u003c\/strong\u003e Strengthens the foot and leg muscles and can help prevent pain\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✓ Wide toe box:\u003c\/strong\u003e Allows the toes to splay naturally and promotes foot strength\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✓ Improved blood circulation:\u003c\/strong\u003e Close contact with the ground can promote blood circulation and reduce fatigue\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frost-6_1.webp?v=1726565438\" width=\"500\" height=\"500\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frost-6_1.webp?v=1726565438\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eRecommended by foot specialists\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eOur Bright Footwear shoes are designed for everyday use, for work and for outdoor activities and offer excellent comfort and support. Orthopaedists and podiatrists recommend these shoes because of their foot-friendly design. They can help improve foot health and reduce discomfort.\u003c\/p\u003e\n\u003cp\u003eWe stand behind our product with a \u003cstrong\u003e30-day money-back guarantee\u003c\/strong\u003e. If you are not satisfied, we will refund your purchase price, no questions asked.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bright Footwear","offers":[{"title":"Gray \/ US Women 5 - US Men 3","offer_id":49935676178716,"sku":"FrostlineMax#Grey#36","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 6 - US Men 4","offer_id":49935676211484,"sku":"FrostlineMax#Grey#37","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 6.5 - US Men 4.5","offer_id":49935676244252,"sku":"FrostlineMax#Grey#38","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 7.5 - US Men 5.5","offer_id":49935676277020,"sku":"FrostlineMax#Grey#39","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 8.5 - US Men 6.5","offer_id":49935676309788,"sku":"FrostlineMax#Grey#40","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 9.5 - US Men 7.5","offer_id":49935676342556,"sku":"FrostlineMax#Grey#41","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ US Women 10.5 - 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US Men 11","offer_id":51052808175900,"sku":"FrostlineMax#Black#44","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black (Almost sold out!) \/ US Women 14 - US Men 12","offer_id":51052808208668,"sku":"FrostlineMax#Black#45","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black (Almost sold out!) \/ US Women 15 - US Men 14","offer_id":51052808241436,"sku":"FrostlineMax#Black#46","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ US Women 5 - US Men 3","offer_id":51052808274204,"sku":"FrostlineMax#Blue#36","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ US Women 6 - US Men 4","offer_id":51052808306972,"sku":"FrostlineMax#Blue#37","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ US Women 6.5 - US Men 4.5","offer_id":51052808339740,"sku":"FrostlineMax#Blue#38","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ US Women 7.5 - US Men 5.5","offer_id":51052808372508,"sku":"FrostlineMax#Blue#39","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ US Women 8.5 - 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Warm \u0026 water-repellent kids barefoot shoes (3 - 15 Years)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003ePromote Natural Growth with Every Step\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eChildren’s feet \u003cstrong\u003estart healthy\u003c\/strong\u003e, and to keep them that way, it’s best for kids to walk barefoot. Frostline Kids are designed to offer the optimal barefoot experience, supporting \u003cstrong\u003enatural foot development\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/0851\/5868\/files\/Frostline_Kids_Animation_Bright_Footwear-optimized.gif?v=1738768603\" width=\"500\" height=\"500\"\u003e\u003c\/h2\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eThe Natural Alternative to Traditional Shoes\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eFrostline Kids provide the \u003cstrong\u003esafety and comfort\u003c\/strong\u003e of barefoot walking with their ergonomic design, fitting like a second skin. These shoes \u003cstrong\u003eprotect against deformities and posture issues\u003c\/strong\u003e, allowing children to explore confidently. With a flexible sole and heel-less design, they promote correct posture and strong foot muscles.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e►\u003c\/span\u003e \u003c\/span\u003eSuitable for kids from 4 years old and up\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e►\u003c\/span\u003e \u003c\/span\u003eNon-slip soles for indoor and outdoor safety\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e►\u003c\/span\u003e \u003c\/span\u003eBreathable materials for constant ventilation\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e►\u003c\/span\u003e \u003c\/span\u003ePrevention of misalignments and postural defects\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/0851\/5868\/files\/RegularShoesvsBrightFootwear_1_5bbc86e6-efc0-4e9f-abf7-cc4723355303.webp?v=1738758906\" width=\"500\" height=\"500\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eRecommended by Pediatricians\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003ePediatricians trust Frostline Kids for promoting optimal posture and foot development. These shoes support \u003cstrong\u003enatural foot movement\u003c\/strong\u003e, contributing positively to \u003cstrong\u003espinal health \u003c\/strong\u003eand overall physical development.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frost-kids-doctor.webp?v=1726650417\" width=\"500\" height=\"500\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe key to a joyful childhood\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWith Frostline Kids, your little one will \u003cstrong\u003ewalk confidently through life,\u003c\/strong\u003e developing strong foot muscles and a natural gait. Allow your child to have a natural everyday life filled with wonderful experiences! All shoes are covered by our \u003cstrong\u003e30-day money-back guarantee\u003c\/strong\u003e - you have nothing to lose!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/6225\/9263\/files\/frostline-kids-5.webp?v=1726650454\" width=\"500\" height=\"500\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Bright Footwear","offers":[{"title":"Green \/ 8.5C | 3-4 Years","offer_id":49966191837468,"sku":"KIDS-FrostlineGreen#25","price":49.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 9C | 4 - 5 Years","offer_id":49948875260188,"sku":"KIDS-FrostlineGreen#26","price":49.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 11C | 5 - 6 Years","offer_id":49948875292956,"sku":"KIDS-FrostlineGreen#27","price":49.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 12C | 6 - 7 Years","offer_id":49948875325724,"sku":"KIDS-FrostlineGreen#28","price":49.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 13C | 7 - 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