Privacy Policy — Bright Footwear

Effective Date: April 16, 2026

At Bright Footwear, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have regarding your data.

Bright Enterprise LLC operates the website www.bright-footwear.com (the "Site"). By using our Site, placing an order, creating an account, or otherwise interacting with us, you acknowledge that your information will be handled in accordance with this Privacy Policy and applicable law.

If you have any questions after reviewing this Privacy Policy, please contact us at info@bright-footwear.com or call us at +1 (323) 282-7395.

1. Information We Collect

We collect personal information when you interact with us through various touchpoints on our Site. Below are the categories of personal information we may collect:

Information You Provide Directly:

• Name and contact details — such as your full name, email address, phone number, and shipping/billing address — when you place an order, create an account, contact customer support, or sign up for our newsletter.

• Account credentials — username and password when you register for an account on our Site.

• Payment information — credit card number, billing address, and other payment details necessary to process your transactions. We do not store your full payment card information; payment processing is handled securely by our payment service providers (including Shopify Payments).

• Order information — details of the products you purchase, order history, and transaction records.

• Communications — any messages, emails, reviews, or feedback you send to us or submit through the Site, including product reviews via our review platform (Loox).

• SMS/text message consent — your phone number and opt-in preferences when you subscribe to receive marketing text messages.

Information Collected Automatically:

When you visit our Site, we automatically collect certain technical and usage information, including:

• Device and browser information — IP address, browser type and version, operating system, device type, screen resolution, and language preferences.

• Usage data — pages visited, time spent on pages, click patterns, referring URLs, and navigation paths through our Site.

• Location data — approximate geographic location based on your IP address.

• Cookie and tracking data — information collected through cookies, pixels, web beacons, and similar tracking technologies (see Section 5 below for details).

Information from Third Parties:

We may receive information about you from third-party advertising and analytics partners, our email and SMS marketing platform (Klaviyo), and our e-commerce platform (Shopify).

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Processing orders — to fulfill and manage your purchases, process payments, arrange shipping, and handle returns or exchanges.

• Account management — to create and maintain your account, authenticate your identity, and provide personalized account features.

• Customer support — to respond to your inquiries, resolve issues, and provide assistance regarding your orders or our products.

• Marketing communications — with your consent, to send you promotional emails and SMS/text messages about new products, special offers, and other updates. You may opt out at any time (see Section 7).

• Personalization — to tailor your shopping experience, display relevant product recommendations, and send cart reminders or back-in-stock notifications.

• Advertising — to deliver targeted advertisements on third-party platforms based on your browsing behavior and interests.

• Analytics and improvement — to analyze how visitors use our Site, measure the effectiveness of our marketing campaigns, and improve the functionality and performance of our Site.

• Fraud prevention and security — to detect and prevent fraudulent transactions, unauthorized access, and other illegal activities.

• Legal compliance — to comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our Terms of Use.

3. How We Share Your Information

We do not sell your personal information in the traditional sense. However, certain data-sharing activities with advertising partners — such as through cookies and tracking pixels — may be considered a "sale" or "sharing" under some state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA). You have the right to opt out of such sharing (see Section 6).

We may share your information with the following categories of third parties:

• Service providers — companies that perform services on our behalf, including payment processing (Shopify Payments), shipping and logistics carriers, email and SMS marketing (Klaviyo), product reviews (Loox), and customer support tools.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

• Advertising and analytics partners — third-party platforms that help us deliver targeted advertising and analyze Site performance, including Meta (Facebook/Instagram), Google (Analytics and Ads), TikTok, Axon, Outbrain, and Taboola. These partners may collect information through cookies and similar technologies on our Site.

• E-commerce platform — our Site is hosted on Shopify, which processes and stores your data on secure servers. For more information, please review Shopify's Privacy Policy.

• Legal and regulatory authorities — when required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

• Business transfers — in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity.

4. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. When your information is no longer needed for these purposes, we will securely delete or anonymize it.

5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to collect information about your browsing activity on our Site. These technologies serve different purposes:

Essential Cookies: Required for the basic functionality of the Site, such as maintaining your shopping cart, processing checkout, and remembering your login session.

Analytics Cookies: Help us understand how visitors interact with our Site by collecting usage data. We use Google Analytics for this purpose.

Advertising/Marketing Cookies: Used to deliver relevant advertisements to you on third-party platforms and to measure the performance of our advertising campaigns. These include cookies and pixels from:

• Meta (Facebook Pixel / Conversions API)

• Google Ads

• TikTok Pixel

• Axon

• Outbrain

• Taboola

Functional Cookies: Allow us to remember your preferences and personalize your experience, such as language settings and currency preferences.

Managing Cookies: Most web browsers accept cookies by default, but you can modify your browser settings to block or delete cookies at any time. Please note that disabling cookies may affect the functionality of certain features on our Site.

Our Site does not currently respond to "Do Not Track" (DNT) browser signals.

6. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable state or federal privacy laws.

For California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following rights:

• Right to Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, and how it has been used and shared.

• Right to Delete — You may request the deletion of your personal information, subject to certain legal exceptions.

• Right to Correct — You may request correction of inaccurate personal information.

• Right to Opt Out of Sale/Sharing — You may opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes. To opt out, please email us at info@bright-footwear.com with the subject line "Do Not Sell or Share My Information."

• Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

For Residents of Other U.S. States

Residents of states with applicable consumer privacy laws may have additional rights regarding their personal information, including the right to access, delete, correct, and opt out of targeted advertising. If you wish to exercise your rights, please contact us at info@bright-footwear.com.

For International Visitors

If you are accessing the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer.

To submit any privacy-related request, please contact us at info@bright-footwear.com. We will verify your identity before processing your request and respond within a reasonable timeframe as required by applicable law.

7. Your Communication Choices

Email Marketing: If you have subscribed to our promotional emails and wish to opt out, you can click the "Unsubscribe" link at the bottom of any marketing email. Please note that you will continue to receive transactional and service-related emails (such as order confirmations and shipping updates) even after opting out of marketing emails.

SMS/Text Marketing: If you have opted in to receive marketing text messages, you may opt out at any time by replying STOP to any marketing message. Message and data rates may apply. For help, reply HELP or contact us at info@bright-footwear.com.

Cookies and Interest-Based Advertising: You can manage your cookie preferences through your browser settings. You may also opt out of interest-based advertising through the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

8. Children's Privacy

Our Site is not intended for, and we do not knowingly collect personal information from, children under the age of thirteen (13). If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us at info@bright-footwear.com.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our Site uses SSL/TLS encryption to protect data transmitted between your browser and our servers.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be indicated by an updated "Effective Date" at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Bright Enterprise LLC

30 N Gould St, Ste N

Sheridan, WY 82801

United States

Email: info@bright-footwear.com

Phone: +1 (323) 282-7395